The announcement comes two months after Snap triggered a tumble in tech stocks on May 24 after announcing a profit warning. Although Snap’s core audience skews younger and may prefer using mobile apps over a computer, offering a web version that extends access to the service for those in front of a computer seems like a no-brainer. One could ask why it took Snap so long to offer the service. Launching a web version of a mobile app isn’t exactly a groundbreaking announcement. The subscription service offers exclusive and early access features to Snapchat users, but unlike other similar services it does not remove advertising. Snapchat+ is Snap’s premium subscription service launched in June for $3.99 per month. The service will initially only be available to Snapchat+ subscribers in the U.S., the U.K., Canada, Australia and New Zealand, with other countries to follow at a later date. It’s unclear whether Snapchat for Web will work in other browsers. The announcement mentions using Google LLC’s Chrome to access the service. Snapchat for Web includes messaging features such as Chat Reactions and Chat Reply, with support for the Lenses feature being rolled out soon. The service will enable users to keep conservations going on their computers “where they’re already working, learning and browsing.”
Pitched as a new way for the Snapchat community to stay connected when they’re at their computer, the new service allows users to start a call or pick up where chats left off on mobile. today launched Snapchat for Web, a web-based version of its popular service that works from a web browser. Eleven years after launching Snapchat, Snap Inc.
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